Rock Bottom

About Rock Bottom

“We continue to view regulation as the largest risk to prediction markets,” says the analyst. “While industry growth remains robust, adverse legal outcomes could materially impact sports contract availability and long-term adoption.”

Amid a string of losses in federal appellate courts, it appears increasingly prediction markets are angling to take their cases to the U.S. Supreme Court, banking that the high court will allow them to continue offering sports event contracts free of state gambling regulations.

Some legal experts and members of the investment community believe it’s possible the Supreme Court could hear a prediction market case at some point over the next six or seven months.

What is Rock Bottom?

On Thursday, Codere Online announced a multi-year partnership as the official betting partner of the National Football League (NFL) in Mexico, as the US’ NFL season kicks off.

The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings. 

The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

What is Rock Bottom?

I have also been impressed with the number of like-minded, empowered female CEOs and leaders I have met. I was recently added to a WhatsApp group exclusively for C-level women in iGaming. When I joined, there were already 150 women in the group, and I was told it started at just 20.

This community has become invaluable to me. Being in a C-role is isolating. You have to make difficult decisions and, unfortunately, you can’t be everyone’s friend all of the time. In fact, a lot of the time, it’s quite the opposite.

Having a community of women who understand that exact feeling, who have experienced these challenges themselves, and who can offer support without any judgment has been transformative. Finding that kind of space in a professional setting is challenging and I couldn’t be more grateful to the women in these communities.